Meet Nikita from Squigs Beauty- #IWD

Meet Nikita from Squigs Beauty- #IWD

by Emily Roland

In honor of International Women's Day, we would like to feature a remarkable woman who has built a successful small beauty business from the ground up. Meet former Beauty Editor to Brand Owner, Nikita Charuza. She is the founder and CEO of Squigs Beauty- a Happy Headcare brand rooted in Ayurvedic practices.Squigs beauty is all about making taking care of yourself fun- from the packaging to the brand name, Squigs is made to put a smile on your face. 

What sets Nikita apart is her passion for total headcare- not just your hair or skin, but one’s mental wellbeing. She believes in cultivating happiness through beauty, and she has made it her mission to create products that help others achieve this goal. She also actively supports mental health charities and organizations, and works to inspire other women entrepreneurs.

On this International Women's Day, we celebrate Nikita and all of the amazing women who are making a difference in their communities and the world- watch the full interview below.

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